Trend

The newest brief is based on trend and although I find trend really interesting, I sense this is going to be a tricky brief.
The brief consists of finding and identifying 3 trends/tribes and then presenting these in the form of trend snapshot boards. We then have to choose one of the trends and create a product along with a promotional campaign for a brand of our choice.
I want to do really well at this brief because I think I would like to pursue a career within trend forecasting.
It's so strange how things change, I really didn't like trend in the past but ever since we went to a trend seminar by Future Laboratory I have seen it in a completely new light. For most of my second year at Uni I was really thinking that I didn't want to pursue a career in fashion anymore. I'd decided that the industry was shallow and materialistic, and I didn't want to be part of something like that. The seminar was so enlightening to me though, and made me realise how trend forecasting was so much more than knowing what colours were 'in' and what style of dresses were 'out'.
Obviously I'm going to have to get into researching trends and do quite a lot of reading, I find WGSN a brilliant source for information so that's where I'm going to start...