Cool Hunting

When the brief was handed out we also got given a list of useful links to help with finding trends. I'd heard of the cool hunter before but never really went on there that much. Just checked it out today and its really insightful. Found both this site and WGSN feature quite similar stories. There seems to be a strong focus on nature- e.g. glamping/eco-friendly products/going back to basics/outdoor activities/re-cycled products- lot of info is based around the current economic situation and things such as the recession and global warming are clearly influencing trends...
Also found an interesting article about olfactive advertising- using actual scent in promoting/influencing people to buy products. Never knew this sort of stuff existed.
I am finding it really interesting looking into this kind of thing, but it's almost overwhelming when trying to pin-point specific trends/tribes. It's only early days but I can usually tell when I'm going to struggle with a brief... I have a feeling this may be one of them