Wow, I can't actually believe how much better I like this format of presenting research! Just after one day I managed to get loads in there and I think it looks so much more professional. I've decided I'm going to stick with this format for all 3 briefs.
After collecting all the research I already had and put that into the folder, I then started tackling the promotional work. The window display was the first thing that needed editing. Even though it's strong visually it doesn't really advertise clearly what the product is (rang of sunglasses in conjunction with TV programme Absolutely Fabulous), and it doesn't show where it will be sold (House Of Fraser). I've always been really into typography but never really done any so took this as an opportunity to incorporate it into my work. I had a play about on Photoshop and came up with the image bellow. I added this into the window display and thankfully it worked well. Thinking the typography design could be used in some other pieces of promotional work also so will look into that further...
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Typography Inspiration |
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