My trends

I have 3 trends now:
Culture Jamming

Nature-phobe

Sensory Interaction

Culture jamming, is the act of using existing media such as billboards, bus-ads, posters, and other ads to comment on those very media themselves or on society in general, using the original medium's communication method. It is based on the idea that advertising is little more than propaganda for established interests, and that there is little escape from this propaganda in industrialized nations. Culture jamming differs from artistic appropriation (which is done for art's sake), and from vandalism where destruction or defacement is the primary goal.

The word, "culture jamming" comes from the idea of radio jamming: that public frequencies can be pirated and subverted for independent communication, or to disrupt dominant frequencies. The Situationist International first made the comparison to radio jamming in 1968, when it proposed the use of guerrilla communication within mass media to sow confusion within the dominant culture. (Kalle Lasn, the founder of AdBusters magazine, wrote a book entitled Culture Jam, but the term predates his title.) – Urban Dictionary

Nature-phobe is a trend that explores the concept of getting people outdoors and back to nature by enticing a mixture of home comforts, luxury and new-age technology.

Sensory Interaction is a trend that explores the advantages of the human sense of smell. As technology advances, so does our ability to explore more interactive forms of media/advertising.

Trend snapshot boards: