Sunday, 16 January 2011

Too much?


Today we had the pleasure of getting a lesson with Ravi from Future Lab. I was really excited about this as I would absolutely love to try and get some form of work experience there when I graduate. I came prepared (or so I thought) with a folder full of interesting articles I'd found about emerging trends/tribes. We all sat around and discussed what ideas we'd come up with.
When it got to my turn I realised I actually had too much information- I couldn't really explain which trend I was going to go into as I didn't know. I had snippets of info about a number of different things and instead of starting to form a niche I was just accumulating lots of little things. Ravi explained to me that what I was sourcing was interesting- I just had to start narrowing my search down and becoming more specific.
Today made me realise how vast trend can be, because even though there was quite a large group of us- no-one had the same trends.
I have a feeling that I'm making this more difficult than it actually is, almost like I'm putting too much pressure on myself because I want to do really well?
I guess all I can do is keep researching, and eventually something will come to me...

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