The Golf brief (promoting a Preston retailer) was the only brief pretty much finished. I had all the research done; I just needed to complete the promotional work. Images bellow show the promotional work I designed as well as the final images from the shoot- layouts shown are finished and ready for portfolio.
The individual part of this brief was about using the shots from the photo shoot done in a group to produce promotional pieces for out chosen retailer (The Golf Factory). I decided to not do them for The Golf Factory, as I thought our images really fitted with iconic fashion brand Ralph Lauren. I researched into their company and discovered they actually have their own Golf collection- Polo Golf. I took this as a great opportunity to develop promotional work for Ralph Lauren instead.
I designed some adverts after researching Ralph Lauren's advertising style, as well as an iPhone application for the Polo Golf Fall 2010 look-book, and also a promotional leaflet including images from shoot and a sort of quiz in the form of 'the A-Z of Golf'.
The leaflet idea was inspired by a Topshop leaflet I received in the post. I liked the layout of it- A2 piece of paper folded to create leaflet, imaginative yet simple:
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